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|Finance Brands Go Social|
|Wednesday, 31 August 2011 08:28|
BY: WARC STAFF
A study from Corporate Insight, the research group, tracked the activity of around 70 major players in the industry on an on-going basis to assess developing strategies in this area.
Turning to Facebook, 59% of the sample are currently leveraging this platform, rising from 56% in 2010 and 32% in 2008, meaning Twitter has become the number one social media tool for marketers.
"Facebook is a more challenging environment for businesses because, in order to be successful, they must foster a relationship with their fans," said Alan Maginn, a senior analyst at Corporate Insight. "With Twitter, they can concentrate more on the value of the content they produce."
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