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Corporate Insight is frequently in the news, whether to announce and discuss our published research or to offer our views on topics within our areas of expertise. Scroll down this page to read the latest articles in which we’ve appeared, and use our News Archive to find previous items.| Finance Brands Go Social |
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| Wednesday, 31 August 2011 08:28 |
 BY: WARC STAFF A study from Corporate Insight, the research group, tracked the activity of around 70 major players in the industry on an on-going basis to assess developing strategies in this area. Turning to Facebook, 59% of the sample are currently leveraging this platform, rising from 56% in 2010 and 32% in 2008, meaning Twitter has become the number one social media tool for marketers. "Facebook is a more challenging environment for businesses because, in order to be successful, they must foster a relationship with their fans," said Alan Maginn, a senior analyst at Corporate Insight. "With Twitter, they can concentrate more on the value of the content they produce." Click here to read the full article... |