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Corporate Insight is frequently in the news, whether to announce and discuss our published research or to offer our views on topics within our areas of expertise. Scroll down this page to read the latest articles in which we’ve appeared, and use our News Archive to find previous items.| How Can You Measure Social Media Success? |
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| Monday, 19 March 2012 13:29 |
 By: Alan Maginn Q: What are realistic goals for the first stage of social media implementation? A: When launching a social media campaign, it’s essential to set clear and realistic goals for audience size and engagement. Without such objectives, it’s difficult to gauge success or to win buy-in from executive management. Data collected on on two of today’s biggest social networks, Facebook and Twitter, provides a frame of reference that should help firms set some basic performance benchmarks for their social media campaigns. Click here to read the full article (subscription required)... |