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|How Can You Measure Social Media Success?|
|Monday, 19 March 2012 13:29|
By: Alan Maginn
Q: What are realistic goals for the first stage of social media implementation?
A: When launching a social media campaign, it’s essential to set clear and realistic goals for audience size and engagement. Without such objectives, it’s difficult to gauge success or to win buy-in from executive management. Data collected on on two of today’s biggest social networks, Facebook and Twitter, provides a frame of reference that should help firms set some basic performance benchmarks for their social media campaigns.
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