Firms Strive for Love, Not ‘Likes,’ on Facebook

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Firms Strive for Love, Not ‘Likes,’ on Facebook

Thursday, 12 April 2012 15:19

By Peter Ortiz, Danielle Sottosanti

Having a high number of “likes” does have value, says Alan Maginn, a senior analyst who heads Corporate Insight’s social media team. The “sweet spot,” however, is in the quality of the content that prompts fans to comment, and good responses from firms, he says. But more content is not necessarily better if fans are bombarded with irrelevant posts that clog up and dominate their home page, Maginn adds.

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