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In the NewsCorporate Insight is frequently in the news, whether to announce and discuss our published research or to offer our views on topics within our areas of expertise. Scroll down this page to read the latest articles in which we’ve appeared, and use our News Archive to find previous items.
|Firms Strive for Love, Not ‘Likes,’ on Facebook|
|Thursday, 12 April 2012 15:19|
By Peter Ortiz, Danielle Sottosanti
Having a high number of “likes” does have value, says Alan Maginn, a senior analyst who heads Corporate Insight’s social media team. The “sweet spot,” however, is in the quality of the content that prompts fans to comment, and good responses from firms, he says. But more content is not necessarily better if fans are bombarded with irrelevant posts that clog up and dominate their home page, Maginn adds.
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