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|5 Tips For The Best Social Media Strategy On Wall Street|
|Friday, 13 April 2012 11:32|
By Melanie Rodier
Here are some tips from Corporate Insight, which tracked 90 financial firms on their social media practices, to get the most out of your social media strategy:
1. Communicate In a Manner Appropriate to Social Channel and Industry
The tone can vary from one social media network to another, and even from one account to another account within the same social network, says Alan Maginn, senior analyst at Corporate Insight.
“ For instance, informal, pithy comments may be appropriate for mascot accounts on Facebook and Twitter, but customer service Twitter accounts and blogs offering marketing commentary or financial insight should use a more formal tone to convey the seriousness of the issues being discussed,” he said.
The amount of messages you post is also important. Who hasn’t got annoyed by someone on Facebook inundating your newsfeed with updates? Twitter is an entirely different matter. No one is bothered if you update constantly.
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