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Research firm offers its take on financial social media |
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Thursday, 19 April 2012 15:21 |
Research firm Corporate Insight released a report last week on the social media efforts of 90 financial-services firms. Among its conclusions: The tone of the communication should be appropriate to that particular social media channel, target campaigns instead of pursuing broader audiences, and provide information that users desire, not necessarily only what the firm wants to present.
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