Latest Blog Posts
|Join Our Mailing List|
In the NewsCorporate Insight is frequently in the news, whether to announce and discuss our published research or to offer our views on topics within our areas of expertise. Scroll down this page to read the latest articles in which we’ve appeared, and use our News Archive to find previous items.
|New Facebook Format Pushes Firms to Show, Not Tell|
|Friday, 20 April 2012 15:23|
By Peter Ortiz
One of the most appealing features of the Timeline format is the ease with which people can find content, says Alan Maginn, a senior analyst who heads Corporate Insight’s social media team.
Under the previous format, posts amounted to a vertical laundry list where searching for older posts required constant scrolling. It also did not allow for chronological placement of photos or images and links to years on the left side of the page that take the visitor to the exact date on the Timeline, he says.
“It was a lot less visually appealing than it is now,” Maginn says. Timeline allows firms to better show their “personality” through photos and images, he adds.
Click here to read the full article (subscription required)...