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Corporate Insight is frequently in the news, whether to announce and discuss our published research or to offer our views on topics within our areas of expertise. Scroll down this page to read the latest articles in which we’ve appeared, and use our News Archive to find previous items.| Financiers favour Twitter |
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| Friday, 20 April 2012 15:25 |
 By David Howells Corporate Insight’s senior analyst and social media expert, Alan Maginn, spoke to Ft.com about the results. He explained: “Over the past few years, the use of social media by financial services from firms has increased exponentially. Social media is a critical way for companies to communicate with their clients, prospects and other targeted audiences on a personal level. “Engagement is truly what sets social media apart from more traditional business-to-consumer communications, and this direct interaction with current and prospective clients is a major benefit of a well-executed social media offering.” Click here to read the full article... |