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|Sometimes one is better than two|
|Thursday, 26 April 2012 10:04|
By Davis D. Janowski
Financial services technology research firm Corporate Insight has released its “Social Media Leaders” study, the findings of which are applicable to the work of advisers.
In its analysis, the firm focused on the “social properties” of 90 financial institutions. Its major finding: Content is king.
“The same keys apply to advisers that apply to any successful social-media campaign that is business-related,” senior analyst Alan Maginn said.
First, it isn't enough to have a simple social-media presence. Firms also must provide well-thought-out and focused content.
Second, Mr. Maginn suggested that advisers in particular could benefit from a way to target their content to home in on a particular audience — perhaps a specific client type, instead of investors in general.
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