Firms Hit Social Media Pay Dirt by Taking Focus Off Funds

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Firms Hit Social Media Pay Dirt by Taking Focus Off Funds

Thursday, 17 May 2012 14:11

By Peter Ortiz, Danielle Sottosanti

Creating and succeeding with social media content that is not directly related to mutual funds is great, says Alan Maginn, a senior analyst who heads Corporate Insight's social media team. But the challenge for firms is finding a way to do this and “maintain the fact that it’s a serious business,” he says.

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