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|The Finance Social Media Standouts|
|Tuesday, 22 May 2012 08:20|
By Giselle Abramovich
While the majority of consumer brands are prioritizing Facebook, financial services companies are prioritizing Twitter. As of the end of 2011, 92 percent of the 90 firms tracked by researcher Corporate Insight were found to have a presence on Twitter, while 88 percent had a Facebook strategy.
“Customer service on Twitter is a huge opportunity, and we have seen a lot of firms build career opportunities on Facebook and Twitter,” said Alan Maginn, senior analyst at Corporate Insight. “Some are a laundry list of the opportunities and some are doing general stuff like the corporate culture is like in that firm.”
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