Latest Blog Posts
|Join Our Mailing List|
In the NewsCorporate Insight is frequently in the news, whether to announce and discuss our published research or to offer our views on topics within our areas of expertise. Scroll down this page to read the latest articles in which we’ve appeared, and use our News Archive to find previous items.
|Finance and Social Gaming: Amex Bolsters Social Presence by Friending Zynga|
|Monday, 11 June 2012 09:36|
By Marina Stein
American Express recently teamed up with social game developer Zynga and introduced the Zynga Serve Rewards Program. By combining Serve Digital Wallet (the American Express digital payment platform) with Zynga accounts, the Zynga Serve Rewards program allows gamers to receive in-game rewards when they use the new Zynga Serve co-branded pre-paid card.
This is not the first time American Express has partnered with Zynga. AmEx cardholders have been able to redeem their points for e-game cards or virtual goods within the American Express Membership Rewards site for some time.
Click here to read the full article...