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|Found in Translation|
|Saturday, 31 July 2010 00:00|
By Ben Pousty, Corporate Insight, July 31, 2010
Annuity issuers are reaching out to non-English-speaking investors through websites written in Spanish and Asian languages.
The U.S. Census Bureau projects that minorities—all people other than non-Hispanic, single-race whites—will account for roughly 54% of the U.S. population by the year 2050. If financial services firms hope to be relevant in these growing circles of the population, they must diversify the languages in which they communicate.
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