Corporate Insight Blog
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Written by Daniel Gualtieri
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Wednesday, 22 May 2013 13:15 |
 April’s Mobile Trend of the Month focused on the deals that can be selected within credit card issuer’s iPhone apps. While the firms reviewed did an excellent job with a smaller screen, the iPad’s larger display better lends itself to online shopping. A good example of this is the Shop Discover section of Discover’s iPad app, which allows card holders to take advantage of deals, coupons, and Cashback Bonus offers from over 200 retailers.
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Written by Fred LaPolla
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Tuesday, 21 May 2013 12:40 |
 Fidelity Investments redesigned its Mutual Fund Evaluator tool with simplified controls and expanded results to help make it easier for investors to find the investment products ideal for their needs. Fidelity offers a video tour, to better acquaint investors with the changes.
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Written by Fred LaPolla
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Monday, 20 May 2013 13:02 |
 The Web offers an ideal space for asset management firms to go beyond text articles. Rich media commentaries can help add extra visibility to a company’s thought leaders. Multimedia such as videos and interactive presentations allow experts to speak directly to the public and provide an engaging way for individuals to absorb insights.
Why Should Firms Offer Rich Media?
Rich media broadens a firm’s audience. For example, thought leaders are frequently featured on financial news shows as guest experts. By promoting these videos, firms help build credibility for their opinion-makers, presenting them as respected authorities in the field. While time-crunched financial advisors might balk at reading a full article, engaging videos and audio files offer advisors a digestible format for receiving insights.
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Written by Fred LaPolla
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Friday, 17 May 2013 09:22 |
 Asset management firms have worked hard in recent years to develop and refine their social media strategies. In the process, they have vastly increased their social outreach to investors and financial advisors. Although most asset management firms have a social media presence on multiple networks, the strength of their efforts varies greatly.
Asset Management and Social Media: A Guide to Social Marketing focuses on how fund firms can optimize their social media presence on the most popular social networks: LinkedIn, Facebook, Twitter, YouTube and Google+. The guide describes the most valuable features and attributes on each social network to fund firms and highlights best in class strategies from leading asset management firms. The guide also provides recommendations for building out and improving your firm's social media properties.
The guide contains:
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Key features and attributes on LinkedIn, Facebook, Twitter, YouTube and Google+ that are most valuable to your asset management firm's social media strategy.
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Examples of social media best practices from industry leading firms.
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Recommendations to optimize your firm's social media presence and overall social strategy.
Please use the link or the button below to download Asset Management and Social Media: A Guide to Social Marketing:
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Written by Drew Maresca
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Thursday, 16 May 2013 10:30 |
 Retirement Plan Monitor is the latest addition to Corporate Insight’s lineup of Monitor research services. The service continuously tracks and analyzes the online and offline customer experience 18 leading retirement plan providers offer plan participants. The research focuses on website design and usability, online tools and transaction capabilities, education resources, client account documents, plan pricing, fees and more. Subscribers have access to in-depth monthly reports and updates examining key aspects of the online participant experience.
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