Corporate Insight Blog
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Written by Alex Filiaci
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Monday, 25 March 2013 10:43 |
 Vanguard introduced Life Ticker, a microsite that allows users to link to their Facebook profiles and create a ticker indicating items they’d like more or less of in their lives. Once connected to a Facebook profile, the site automatically imports photographs alongside stock photos in a gallery. Users can then provide a phrase to describe each photo and click up or down arrows to indicate whether the item is something they want to increase or decrease.
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Written by Alisson Andrade
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Thursday, 21 March 2013 11:46 |
 This article originally appeared in the ABA Banking Journal.
In a recent Small Business Card Monitor (SBCM) research report, we examined the mobile capabilities leading firms offer small business cardholders with a focus on native apps for smartphones and tablets as well as mobile-supported websites. We were happy to see that 88% of firms we cover give small business cardholders the opportunity to manage their accounts while on the go.
When it came to these mobile platforms, we noticed that some firms in our universe excel in providing key account services, such as lengthy transaction histories and flexible payment capabilities. As for tablet apps, we noticed a majority of the firms extend the same services available on a smartphone. By contrast, American Express stood out with its more enhanced account capabilities on its tablet apps.
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Written by Erica Bensoussan
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Thursday, 21 March 2013 11:37 |
 This article originally appeared in the Spring 2013 Issue of Consulting Insights. To learn more about our Bank Website Audit services, click here or contact Erica Bensousson at 212-832-2002 x-112 or
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One of the many services Corporate Insight provides to clients is the Bank Website Audit. First introduced in 2005, the Audit allows us to benchmark a client’s website against the overall online banking industry, revealing their relative strengths and weaknesses, identifying best practices and providing actionable recommendations to help the client improve their site.
The Audit rates bank websites on over 250 attributes across seven categories, using our latest survey data to weight criteria by their importance to actual users. As such, our Audits will change over time as client needs and expectations evolve.
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Written by Dan Wiegand
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Tuesday, 19 March 2013 14:30 |
 The following is an excerpt from our most recent Mobile Monitor report titled Account Information: Key Data at Clients’ Fingertips. Mobile Monitor subscribers can access the full report by logging in to the CI Client site, scrolling over the Mobile tab and clicking Reports.
Overall, Merrill Lynch offers a strong mobile account information experience, although there are noticeable differences between iPhone, Android and iPad apps as well as the new mobile site (although there are fewer discrepancies between Merrill Edge and Merrill Lynch Wealth Management apps). Some apps offer account value and allocation charts, or customizable displays that can include account information modules. Balance information includes most key data, although no day change is provided and the firm does not differentiate between different types of funds availability. All apps offer a deep, filterable transaction history as well.
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Written by Drew Maresca
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Monday, 18 March 2013 15:42 |
 When it comes to mobile, Retirement plan providers have quietly been playing catch up. 61% of the firms tracked by our Retirement Plan Monitor research service now offer a mobile app. Among these firms, 85% offer iPhone apps while 54% offer Android apps. Despite the recent uptick in mobile development, only two of the 18 firms covered by Retirement Plan Monitor make iPad apps available.
Retirement Mobile App Features
Currently, the main function of retirement apps is viewing account information on-the-go. All of the apps (and mobile sites) reviewed in our recent Retirement Plan Monitor Mobile Apps report displayed an account balance, while 43% also listed a vested balance. Providers successfully illustrated this data, with 54% depicting it through a balance graph. Additionally, roughly 70% of apps featured a list of the securities in which an account is currently invested and/or at least one rate-of-return figure.
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Written by Alex Filiaci
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Thursday, 14 March 2013 12:03 |
 In February, a number of financial services firms across the industry introduced contests and sweepstakes to promote their products, online services and social media pages. Prizes included money, discounts, movie tickets and even vacation packages. February also saw Capital One complete the transition of ING Direct to Capital One 360 and Charles Schwab introduce a new commission-free ETF program.
Esurance Looks to the Final Frontier for Facebook “Likes”
Continuing the trend of financial firm’s incentivizing users to “Like” their Facebook page, Esurance introduced a new sweepstakes that offered two tickets to the Star Trek Into Darkness movie premiere and $2,500 spending money. Entering the contest opened up additional movie content on the page, like a trailer, a Vulcan avatar tool and downloadable posters, icons and wallpapers. In January, MassMutual promoted a contest in which users entered to win $20,000 towards college loan debt by “Liking” the firm’s Facebook page.
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