Making News
| P&C Customers Learn Insurance with Educational Games |
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| Written by Lauren Wistrom |
| Monday, 14 November 2011 14:10 |
 Several P&C Insurance Monitor firms are teaching their site visitors about insurance through educational games. Allstate, The Hartford and Liberty Mutual each provide public site users with interactive games, which test memory, reaction times and general safety knowledge to players of various ages.Both Allstate and The Hartford offer “brain” games that claim to increase their alertness as drivers. Allstate’s four “mind games,” housed on the Teen Driver microsite, tests the memory and reaction times of teen players. The firm successfully integrates safe driving tips and tests users’ knowledge of driving safety within each game, and offers rewards, such as music downloads and Starbucks gift cards, to registered users that regularly play these games. The Hartford offers similar features in its Brain Fitness section, which provides access to two memory games powered by Posit Science that help keep a user’s mind alert. In addition to brain games, The Hartford offers a fun and unique Identity Theft Faceoff game that tests users’ knowledge of the crime.  Liberty Mutual’s Driver Seat Game claims to be the first senior driving simulator. In this impressive game, users drive through urban, suburban and wilderness courses with varying degrees of impairment to run errands, park in designated areas, complete quizzes and fulfill other tasks. A recurring quiz in this game offers tips on how to talk to aging parents about their driving.  Overall, the P&C industry is taking further measures than other financial sectors to actively involve their public site users. Interactive games are a great way to both engage and educate users about insurance topics. We would like to see other firms follow Allstate’s example of a rewards program to entice public visitors to become registered users and, eventually, insurance customers. |