|CI Review – New Franklin Templeton Mobile Site|
|Written by Daniel Gualtieri|
|Wednesday, 21 December 2011 14:40|
Franklin Templeton currently does not offer a mobile app, but that hasn’t stopped the firm from offering mobile services to prospects and clients. Recently, the firm introduced a new mobile site – m.franklin templeton.com – that looks and behaves very similarly to an app.
Franklin Templeton’s mobile site appears similarly across all devices and is extremely user-friendly for both iPhone and Android users in either portrait or landscape mode. The site features a nicely laid out home screen prominently displaying a search bar and four buttons – Prices and Performance, Commentary, Contact Us and Global: The New Core.
The search bar allows users to look up funds based on their name, number, or symbol. Results can then be filtered by family, category, or Morningstar rating. Clicking the Prices and Performance button lists all 112 funds offered. This list can also be narrowed by applying filters.
Once a fund is chosen, the information provided is ample. Fund data includes quotes, performance charts, fund descriptions and portfolio manager information. A possibly overlooked feature is a user’s ability to designate a fund as a Favorite on the home screen for easy accessibility in the future. This can be done by clicking the small folder icon to the right of the quote.
The Commentary section provides users with insightful articles from writers featured on Franklin Templeton’s website. Similar to Prices and Performance, the articles in the Commentary section can be filtered according to their focus – emerging markets outlook, global market viewpoints and US market perspectives.
The Contact Us section allows users to call customer service directly, locate office locations and offer feedback. The firm’s social media presences on Facebook, YouTube, Twitter and LinkedIn and the firm’s blog are also accessible from this section. The social media pages open in a new window within the phone’s browser so users can easily navigate back to the Franklin Templeton mobile site.
The Global: The New Core button opens a page with a clickable image that leads to a video about ways to make an investment portfolio more diversified and globalized.
Overall, the Franklin Templeton mobile site has a user-friendly design and provides adequate fund information. As Franklin Templeton does not currently offer a mobile app, this is an excellent alternative for performing fund research on a mobile device.