Making News
| Chasing “Likes” – SunTrust Introduces a New Facebook Sweepstakes |
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| Written by Michael DeMarco |
| Monday, 30 January 2012 18:17 |
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SunTrust isn’t the only firm to recently introduce a Facebook sweepstakes. In December, customers who signed up for a Discover More Card through the Facebook page were granted a $100 Zynga Game Card after their first purchase. Given the popularity of Facebook and other social networks, it’s probable that firms will continue to use incentives – cash, prizes, etc. – to grow their own social media properties and expand their audience.
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In early January, SunTrust launched a Facebook sweepstakes titled Live Solid: Solid Resolutions 2012. Facebook users who share their financial resolutions for the New Year and “Like” the 