|Fund Firms Embrace Tablet-Friendly Websites|
|Written by Nick Foster|
|Thursday, 07 March 2013 14:18|
The value of mobile apps to banking, credit card and brokerage customers is evident, and firms in these spaces have responded with innovative, forward-thinking offerings. Fund firms on the other hand have not been as quick to embrace mobile. Of the 26 firms covered by our Mutual Fund Monitor and Advisor Monitor research services, nearly half (46%) do not offer apps. Although this leaves the fund app marketplace relatively thin, fund firms have made mobile-friendly enhancements to their websites to improve the experience for clients on their mobile devices, particularly tablets such as the iPad.
Tablet-Friendly Fund Websites
AllianceBernstein Fund Profile Pages on an iPad
If fund firms choose not to release dedicated mobile apps, they should at least consider making their website easy to view on mobile devices. Although mobile platforms such as the iPad have their share of technical and spatial limitations to consider, they also offer a level of convenience and interactivity that traditional computers cannot match. Firms that capitalize on these mobile traits will ultimately produce better and more tablet-friendly websites.