Prudential introduced a new annuity-focused public site that exclusively features product information, performance data and educational resources related to annuities. While many firms provide annuity information alongside products such as mutual funds or life insurance, an exclusive annuity website conveniently offers an abundance of information for prospective annuity customers as well as existing clients and advisors. These websites also allow firms to target annuity investors with updates and pro-motions.

Despite the advantages of annuity-specific public sites, Prudential recently became only the second Annuity Monitor firm to offer such a website. The other, John Hancock Annuities, serves as a prime example of an effective and attractive annuity-focused public site. It provides detailed information and literature for annuities and optional benefits as well as forms, education, calculators and private and advisor site login.