Banking & Cards
Time was when "banking" meant going to your local branch and conducting business with a teller or sitting at a desk with a bank representative between the hours of 9:00 am and 3:30 pm. While the demise of traditional banks didn't occur as predicted, the Internet has significantly altered the way the American public does business. No longer merely a matter of offering a variety of deposit accounts, banking is now a 24/7 operation, and the services offered are as important as the products to clients increasingly interested in managing their finances online.
- Bank Monitor - reviews and comments on the
online and offline activity of 13 of the top brick-and-mortar and Internet-only
banking firms. Our biweekly publication provides timely updates on Internet
marketing promotions and website changes and enhancements, while our research
reports covers a single online or offline topic in depth, in addition to commenting
on the collateral we receive via email and traditional mail.
While intimately connected to banking, credit cards have become big business unto themselves. Formerly a direct mail-only enterprise, the Internet has transformed an increasingly competitive industry by being the perfect venue for marketing products and allowing card holders to conduct business online in the form of viewing statements, paying bills, disputing charges and transferring balances.
- Credit Card Monitor - covers 12 of the largest
and best-known card issuers (some of which are the firms also tracked by our
Bank Monitor publication). Biweekly updates keep subscribers up to date on
the latest market promotions, industry trends and website enhancements, while
our research reports review and compare a single product or service across
the firms we track, in addition to providing, and commenting on, online and
offline collateral received during the coverage period.
Looking to enhance your banking and/or credit card exposure, products and services online and off? Corporate Insight's banking and credit card subscription services can provide you with the critical information you need to stay competitive.
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