Recently, we came across FutureAdvisor, a financial planning website that strives to service the average investor. Launched in May 2010, FutureAdvisor provides unbiased and affordable advice using automated proprietary computer algorithms. FutureAdvisor’s Online Customer Experience The enrollment process requires the user to set an email address and password for login and provide additional personal and financial information. Additionally, users must either import investment accounts or manually input investment information. The site currently cooperates with 50 brokerage houses, allowing users to import account information from firms such as Fidelity, Vanguard and Wells Fargo. In-depth analysis and suggestions generate immediately upon enrolling.
Every Tuesday, Corporate Insight releases recommendations to help financial services firms improve a key aspect of the online user experience. Recommendations are taken directly from our Monitor Reports and Consulting Services research, which cover the banking, brokerage, credit card, asset management and insurance industries. This week’s recommendations come from our Mutual Fund Monitor - Advisor report titled Literature Order Systems: Analyzing the Shopping Experience and focus on ways fund firms can improve the literature order systems they offer their financial advisors:
Last week, Ameriprise announced a new enhancement to its website advisor search tool. Like most firms, the Minneapolis based full-service brokerage enables prospects to search for advisors by name or location. However, in addition to these standard features, Ameriprise now allows prospects to locate advisors based on their Linked-In connections.
Every Tuesday, Corporate Insight will release recommendations to help financial services firms improve a key aspect of the online user experience. Recommendations are taken directly from our comprehensive Monitor Reports and Consulting Services Research, which cover the banking, brokerage, credit card, asset management and insurance industries. This week’s recommendations come from our Mutual Fund Monitor –Advisor team and focus on ways asset management firms are preparing their advisors for the college savings push:
New York Life recently unveiled a new collection of asset allocations – the Efficient Income Frontier – that are designed to optimize the risk-return ratio with the client’s needs and goals in mind. The portfolios associated with the Efficient Income Frontier utilize a specific methodology to develop combinations of stocks and bonds along with a fixed lifetime income annuity. In conjunction with this new collection of asset allocations, the firm released a new Efficient Income Frontier Tool which is designed to help client’s maximize their estate potential while minimizing their income risk.
Within the last few weeks, both iShares and American Funds put out tools that help advisors research and compare funds for clients’ portfolios. While iShares’ Historical Returns tool allows advisors to select ETFs for comparison within an Excel sheet, American Funds added two new tools – and updated a third tool – to help advisors select and analyze different types of portfolios. American Funds’ new and updated online tools are available with its new Objective-Based Framework campaign, which highlights newly pre-allocated fund portfolios. The new resource center contains an Objective-Based Portfolio Planner, which allows advisors to analyze portfolios comprised solely of the newly bundled funds. Similarly, the new Custom Planner, which offers the same capabilities as the Objective-Based tool, allows users to select individual funds for analysis.