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Over the past few months, property and casualty firms have been busy creating new mobile apps for customers. While over 80% of P&C Insurance Monitor firms already offered mobile versions of their insurance sites, some companies are currently broadening their efforts to more unique features, ranging from apps that help users get organized to games that strengthen the firm’s brand.
Every Tuesday, Corporate Insight releases recommendations to help financial services firms improve a key aspect of the online user experience. Recommendations are taken directly from our Monitor Reports and Consulting Services research, which cover the banking, brokerage, credit card, asset management and insurance industries. This week’s recommendations come from our Property & Casualty Insurance Monitor report titled Safety & Prevention Resources: Keeping Clients Safe at Home and on the Road and focus on ways property and casualty firms can improve the online safety education resources they offer clients:
This article first appeared in the Consulting Insights – Winter 2012 Issue. In recent years, property and casualty insurance firms have increasingly adopted a more modern approach to marketing. Instead of focusing solely on product details and customer service, their new strategies highlight their expertise and leadership in the industry. As part of this shift, firms have added useful online resources to advise and educate prospective clients on the insurance products that may apply to their personal circumstances. Most firms still follow a more traditional route by providing educational articles, but some innovators have turned to advanced technology in the form of interactive coverage tools.
Several P&C Insurance Monitor firms are teaching their site visitors about insurance through educational games. Allstate, The Hartford and Liberty Mutual each provide public site users with interactive games, which test memory, reaction times and general safety knowledge to players of various ages.