For nearly two decades, Corporate Insight has kept financial institutions informed about competitive moves within the online space through our subscription Monitor research services
. Building on our industry knowledge, we developed our Website Audit benchmarking service in 2004. The Audit helps our clients understand the strengths and weaknesses of their website versus key competitors and across all major online capabilities. We then provide actionable recommendations to help them close competitive gaps and improve the customer experience they offer online.
Each Website Audit offers:
Competitor benchmarking and consumer demographic Insights – The Audit identifies strengths and weaknesses in contrast to competitors and assesses your site's effectiveness in serving key demographic groups (mass affluent, active traders, etc.).
Tailored recommendations to improve your site – The Audit report will provide you with dozens of actionable recommendations to help improve the overall user experience on your client website. We provide your scores and the scores of all competitors at the category, sub-category and attribute level allowing you to perform varying degrees of competitive analysis.
Scores reflecting consumer preferences – Audit scores are determined by more than website evaluations. We conduct a large-scale customer survey to determine the relative importance of each category, subcategory and attribute to key customer groups. The weightings created using this survey data increase the precision of our audit scores.
Comprehensive executive summary – The final report contains a high-level executive summary and a deep dive into the Audit’s findings. For each category and subcategory, the deep dive includes an assessment of how the firm’s results compare to those of its competitors. Clients are also provided with a ranking table, gap analysis chart, benchmark matrix, specific recommendations and appropriate screenshots.
Flexibility – Clients can choose the competitor group they would like to be benchmarked against, which weighting model they would like to use and can request changes to our framework based on their needs.
Website Audit Services
Optional presentation – For those who’d like a more personalized communication of their Website Audit, we can provide an executive presentation of major findings to the management team. Most Audit clients choose the in-person presentation to help drive organizational change.
Corporate Insight offers two distinct Website Audit services focusing on brokerages and banks. Use the links below to learn more:
For further information on our Website Audit services
, please contact Bob Burlin, Director, Business Development, at 212-832-2002, ext. 115 or
. You can also use our online contact form