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|Corporate Insight's January 2011 Newsletter|
Several Firms Introduce New Mobile Apps
Mobile Banking Overview: Banks Now Offering Solutions for Every Device
Firms Close the Year with Site Upgrades, Promise of New Products in 2011
The holiday season was a busy time for firms trying to wrap up the year with site upgrades, new tools and plans for 2011. In December, brokerage firms continued to acknowledge cost basis accounting changes brought on by the EESA on their websites. Also last month, several banking firms unveiled enhanced online payment interfaces, and some also showed their compliance with recent overdraft policy regulation changes by introducing new related online options. In addition, more banking and brokerage firms launched iPhone and Android applications.
Discover's Card Builder Puts Prospects in Control
As a part of the pursuit of new prospects and potential card holders, many firms have introduced ways for users to customize their card experience. Attempts to offer meaningful customization to clients - with the end goal of making them use that particular card more - have been around for years. One long-standing customization option at many firms has been the ability to select a specific payment date or for card holders to choose a unique card image. Other card issuers have introduced optional Contactless Payment capabilities or created rewards choices to help build brand loyalty. Currently, one firm goes above and beyond the rest in terms of allowing prospects to customize their card accounts, allowing new clients to select not only a card image and desired rewards program, but further enabling them to select many of the terms for their card: Discover.
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