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Digging into the Customer Experience: Annuities
Corporate Insight’s Annuity Monitor keeps clients on top of developments in the annuity business. Our value-added annuities research digs deeply to identify and assess specific aspects not only of the customer experience, but also the ways in which leading insurers market their annuity products to independent financial advisors.
|Optional Benefit Rider Positioning|
Optional benefit riders have increased attractiveness of several annuity products in recent years, offering clients with additional guarantees in volatile financial markets. This same volatility has unfortunately handcuffed some firms and forced many to suspend the sales of new riders. In this Annuity Monitor report, we focus on the positioning of optional benefit riders across the public and advisor sites.
This Annuity Monitor report focuses on the positioning and promotion of optional benefit riders on the coverage firms’ public and advisor websites. Fourteen firms that have consistently offered optional benefit rider information and accompanying resources were selected for evaluation on three key criteria:
For both prospective clients and financial professionals, educational videos serve as an excellent medium for conveying key product information and features. Currently only six firms provide such videos that focus on optional rider products. Another key component to optional benefit rider positioning are downloadable product brochures, which are offered by 10 firms covered in this report. Product comparison charts serve as another useful resource for illustrating product features and fee disclosures and are currently offered by only four Annuity Monitor firms.
Additional key findings include: