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Digging into the Customer Experience: Annuities
Corporate Insight’s Annuity Monitor keeps clients on top of developments in the annuity business. Our value-added annuities research digs deeply to identify and assess specific aspects not only of the customer experience, but also the ways in which leading insurers market their annuity products to independent financial advisors.
|Public Retirement Tools and Calculators|
This Annuity Monitor Report looks at the retirement-focused tools and calculators offered on the public site. The tools and calculators were analyzed with a strong focus on the following three key criteria:
Accessibility is a strength for the majority of firms covered in this report, as nine firms centrally house all retirement-focused tools and calculators on a page solely dedicated to the resources. Interface designs are generally user-friendly, with 73% providing help features within the tool and calculator interfaces. Unfortunately, not even half of the firms in this report utilize progress meters or navigation menus within the tools or calculators. The results generated by the Annuity Monitor firms were generally sufficient, but varied in level of detail and display features. Seven of the firms provide a graphical analysis with the results, and five display an input summary.
Additional key findings include: