Online applications strive to create a simple yet comprehensive process for converting prospects into card holders. In this Credit Card Monitor Report, we looked at each coverage firm’s online credit card application, looking not only on the design element of the application but also at the help features accessible throughout the application. The best firms offer a streamlined application that adjusts itself as users input data, and allows users to select optional card features directly within the application. As we explored each issuer’s online application, we focused on the following issues:
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Are multiple pathways available for prospects to access card applications?
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What product details are included within the application?
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What card account options can be selected within the application?
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Online check images are a standard feature across the banking industry, with most firms promoting them as the preferred way for clients to view their cashed checks. In this Bank Monitor Report, we looked at what options clients have in manipulating, modifying and customizing their check images as well as what the length of time images would remain available, while also looking at how checks are presented within Recent Transaction or Activity sections. As we investigated each firm’s online check services, we focused on the following issues:
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How do clients access online check images?
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What is the length of each bank’s check image archive?
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Can customers view both the front and back of checks?
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The Small Business Card Monitor Report for December 2012 examines business card product pages of our eight SBCM firms. The report specifically focuses on the type of information the product page contains, such as about card fees, benefits and rewards. Additionally, the report analyzes how the information is presented, such as if the information is organized in a table. The best product pages provide detailed information about the business card in a user-friendly layout, which is consistent throughout all the business card products. Our findings for this report showed that most of the SBCM firms offer basic card information on the product pages, with only half of the firms using a user-friendly layout.
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For the November 2012 Small Business Card Monitor Report, we examine nine business charge cards offered by four of the eight covered SBCM firms. In general all the business charge cards offer clients flexible spending that allows them to free up their cash flow momentarily, as they must pay the full balance amount by the end of the month. In this report, we mainly focused on three main aspects for theses card products: annual fees, employee fees and rewards and benefits.
In regards to card fees, our findings showed that seven of the nine business charge cards carry an annual fee, ranging from $95 to $450. Additionally, we found that seven business charge cards offer employee cards fee-free. Lastly, the report mentions that two business charge cards do not impose foreign transaction fees, which is a nice perk for business owners who travel frequently.
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With private sites offering a lot of digital real estate, it is not uncommon to see advertisements when visiting a card issuer’s site. In this Credit Card Monitor Report, we looked at not only the types of products and services currently being promoted, but also the location of where these ads are being placed. Leaders in cross-promotion place ads on key pages within the private site in addition to dedicated offers pages. As we explored each issuer’s online cross-promotional ads, we focused on the following issues:
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Are cross-promotional ads placed on the private site homepage?
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Do firms offer a dedicated page or navigation tab for ads?
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Are issuers promoting additional financial accounts, card add-ons, or both?
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As the Spanish-speaking population grows in the U.S., more American banks have begun to offer product information and resources on their sites in Spanish. In this report, we looked at the Spanish-language information, tools and services currently offered on the public and private site by each Bank Monitor firm. As we investigated each firm’s Spanish language capabilities, we focused on the following issues:
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Are banks offering any public and/or private site resources in Spanish for American customers?
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How extensive are Spanish-language public sites?
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Can clients easily locate and access Spanish-language details from banks’ standard sites?
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