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Banking and Cards Research

Digging into the Customer Experience: Banking and Credit Cards

Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.

Public Site Navigation PDF Print E-mail
Card issuers use their public site as a means to educate consumers about their card products and any other offerings or services available. The public site is a way to not only attract potential new clients, but also to inform and cater to existing card holders. Therefore, where content is located can greatly impact the usability of the site. In this Credit Card Monitor Report, we looked at public site navigation and the means by which users are able to move around the site. The best sites offer a well-designed navigation system that allows users to intuitively find their way around the site and to quickly access information with ease.
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Checking Account Fees PDF Print E-mail
Fees have long been a regular aspect of checking accounts, with every account offered by a major banking firm carrying charges for performing at least some transactions or services. In this Bank Monitor Report, we looked at the fees associated with the main checking account offered by each bank through a number of different channels.
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Account Alerts PDF Print E-mail
The October 2012 Small Business Card Monitor Report examines the alert centers, along with any related capabilities, offered by our eight covered firms. We analyzed the range of alert options available, such as those about account balance status and card payments. Additionally, we looked to see if customers can set frequencies for alerts or adjust alerts to a set amount, and how many delivery addresses can be registered.
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Private Site Help Features PDF Print E-mail
For the September 2012 SBCM Featured Topic, we focused on private site help features, such as Help Centers and FAQs, that provide clients assistance with online services. Our eight SBCM firms offer private site help, with the most popular type of help being account term pop-up definitions.  The least popular type is centralized Help Centers that offer explanations and/or instructions about various online services via a pop up window. The type of private site help features we examined in this report are the following:
  • Centralized Help Center
  • Section-Specific Help
  • Account Term Definition Help Pop-up
  • FAQs
  • Glossary
  • Search Tools
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Online Statement Centers PDF Print E-mail
In this report, we looked at what types of online statements are available from each firm tracked by Bank Monitor. Additionally, the ease with which users can locate the Online Statements Center was an important aspect, along with the length of the firm’s statement archive, and the options for clients to modify their delivery preferences (allowing them to choose to receive hard copy statements or to go paperless). As we investigated each firm’s Online Statement Center, we focused on the following issues:
  • How do account holders access the private site statement center?
  • How many months of statements are provided standard online and are they true-to-paper PDFs?
  • Can previous statements be ordered for online delivery?
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Co-branded Airline Cards PDF Print E-mail
In this Credit Card Monitor Report we look at the co-branded airline cards currently offered by issuers to see which card options are the best for potential new clients by comparing card benefits and perks, as well as the rewards earnings offered. As we investigated the various airline cards offered by each issuer, we focused on the following:
  • For what airlines are co-branded cards offered?
  • What is the earnings rate for miles/points on each card?
  • Are earned rewards directly applicable to the co-branded airline’s program, or is some conversion factor required?
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