Small business owners often have their company’s name engraved on their business cards, but it’s more helpful for them if they can personalize the card with their company’s logo or with a personal tagline. In this edition of Small Business Card Monitor Report, we review the tools firms offer to help business owners customize their card in a way that well represents their company.
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In addition to offering traditional credit line cards, many card issuers also offer gift cards, which they heavily promote during the holiday season. In this edition of Credit Card Monitor Report, we investigate the credit card firms that are currently promoting in-house gift cards on their sites and examining the fees and features attached to the product.
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Nearly every bank offers advertisements throughout its website highlighting key products and accounts to new and existing clients. In this Bank Monitor report, we look at the promotional images and text-based advertisements on both the public and private sites that firms are using to highlight accounts and account features.
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As students head off to college for the first time, many begin to gain financial independence, opening deposit accounts and learning to manage money on their own. In this Bank Monitor report, we look at the products offered to students, specifically student-oriented deposit accounts, as well as at the dedicated student centers and sections providing college-bound students with various information, resources and tools.
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Over the last few months, many credit card firms have increased their promotion of cash back cards and cash back rewards programs. Cash back cards provide a straightforward way to earn rewards, allowing card members to redeem for checks or statement credit. In this edition of Credit Card Monitor Report, we investigate the various Cash Back Rewards programs and accompanying cash back credit cards, comparing the programs and cards across all firms as well as to the programs and cards offered at the time of our last report on this topic in 2009.
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The usability of any credit card private site is based on more than just the tools and information it provides. It also depends on the navigational layout and information architecture. In this edition of Credit Card Monitor Report, we investigate the navigation of each issuer’s card management site, looking at the main navigation design, page layouts and quicklinks.
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