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Banking and Cards Research

Digging into the Customer Experience: Banking and Credit Cards

Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.

2008 Bank Monitor Awards PDF Print E-mail
This month we once again present our annual Monitor Awards reports, which recognize the best online features and capabilities in the annuity, banking, brokerage, credit card and mutual fund areas. Each Awards report for our individual Monitor services – Annuity Monitor, Bank Monitor, Credit Card Monitor, e-Monitor, Mutual Fund Monitor and Mutual Fund Monitor–Advisor – focuses on the best online tools and services in several key areas, ranging from homepages and transactional capabilities, to online account opening, to educational and planning resources.
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Private site Transaction History (or Recent Activity) sections enable clients to view transactional data dynamically, often allowing users to sort and filter activity into a more usable form. Firms take different approaches to organizing and displaying this data, with issuers offering very different transaction archives and additional features within these sections.
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Online Transfer Capabilities: Moving Money from Point A to Point B PDF Print E-mail
In the past, moving money between accounts was a time-consuming affair, involving calls to customer service or visits to branches. Online banking, on the other hand, allows users to transfer funds from the comfort of home. Today, account holders can move funds between linked in-house accounts and, at many firms, can also move funds to external accounts.
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Private Site Homepages PDF Print E-mail
Over the last several years, many issuers’ private sites have become multi-faceted account maintenance powerhouses. Clients can access and adjust many account features for many different types of accounts, not just credit cards. Despite this, the primary function of any firm’s private site is to quickly supply account information to clients. This Credit Card Monitor Report looks at client site homepages, the information and functionality they provide, and how well they provide quick-hit account details.
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Online Banking Demos PDF Print E-mail
Most banks offer a private site preview to clients and prospects as a way to promote their banking products and introduce users to the advantages of online banking. These demos and walkthroughs help clients understand a firm’s site capabilities. This Bank Monitor Report looks at private site tours and demos, investigating which banks do the best job of providing a site intro and which are missing the opportunities presented by private site demos.
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Automated Telephone Customer Service PDF Print E-mail
This Bank Monitor report looks at the information, account maintenance options and navigational layout of automated telephone banking systems. These systems, which are offered by almost all Bank Monitor-tracked firms despite the increasing acceptance of online banking, offer clients a familiar way to access basic account information from almost anywhere.
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