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Banking and Cards Research
Digging into the Customer Experience: Banking and Credit Cards
Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.
Over the past two decades, ever increasing numbers of American consumers have become concerned about how their actions impact the environment. This concern about environmental impact has extended in many cases to industries and firms with which consumers interact, including the financial industry. In this edition of Bank Monitor Report, we investigate the environmental initiatives that firms have undertaken on the account and client level over the past two years, and look at the availability of green information from the firm.
In recent years, many banks have instituted resource-saving options and have begun to provide environmental information for clients, while others have offered limited-time promotions for account holders to try out eco-friendly account features. In this report, we look at the current state of Green initiatives offered by banking firms, including account features, limited-time incentives and anything else related to Going Green. In particular, as we investigated this topic at each of the 16 Bank Monitor firms, we concentrated on the following issues:
As we delved further into the current state of banks' environment-related activities and consumer options, we uncovered the following additional Key Findings: