Latest Blog Posts
|Join Our Mailing List|
Banking and Cards Research
Digging into the Customer Experience: Banking and Credit Cards
Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.
As a part of their portfolios of credit card products, many card issuers offer credit cards specifically for college students. These cards offer a way for college-age prospects to begin to build credit without a co-signer, and are available through standard card sites. In this report, we take stock of the current stable of student-branded cards offered by credit card firms online.
In this report, we delve into the student-branded card market, looking at which firms are offering cards specially designed or branded for college-age prospects, and what attributes these products carry. Our first look into the student-branded market since 2007, this edition of Credit Card Monitor Report investigates the features and availability of these cards through firms' standard websites, looking at both traditional credit card attributes and any function that may be directed towards student card holders. In particular, this report concentrates on the following Key Issues for each card product:
As we delved further into the student-branded card market, we came across the following additional Key Findings: