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Banking and Cards Research
Digging into the Customer Experience: Banking and Credit Cards
Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.
|Checking Account Comparison Charts|
To help prospects select an appropriate checking account for their needs, most banks now offer comparison charts, tables that compare and contrast information about the accounts they offer. In this report, we look at the composition of these comparison charts and the information contained within, examining which charts provide the best recourses to prospective account holders.
This edition of Bank Monitor looks at the various checking account comparison charts available on banking public sites to help prospects select an appropriate account. The report focuses on the design of each firm’s comparison charts, along with the account details the comparison provides. In particular, as we looked at each firm’s Comparison Charts, we honed in on the following key issues:
As we continued to investigate the checking comparison charts provided by each bank we track, we came across the following additional key findings: