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Banking and Cards Research
Digging into the Customer Experience: Banking and Credit Cards
Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.
|Spanish Language Services|
Next to English, the most commonly spoken primary language in America is Spanish. In this report, we look at the various Spanish-language capabilities and options provided by major card issuers. Our investigation includes both public and private resources that card issuers use to help attract Spanish-speaking clients and help them manage their accounts. This is our first look at this topic since the summer of 2008.
In this report, we look at the Spanish-language resources currently offered by major credit card firms, on both their public and private sites. As we investigated what card information and maintenance features are being offered for native Spanish speakers, we focused on the following issues:
As we continued to dig into the Spanish-language details and capabilities offered by major card firms, we uncovered the following additional Key Points: