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Banking and Cards Research
Digging into the Customer Experience: Banking and Credit Cards
Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.
|Private Site Navigation|
The usability of any credit card private site is based on more than just the tools and information it provides. It also depends on the navigational layout and information architecture. In this edition of Credit Card Monitor Report, we investigate the navigation of each issuer’s card management site, looking at the main navigation design, page layouts and quicklinks.
In this Credit Card Monitor report, we look into the navigation provided by each firm on its private site. Navigation is an important aspect of every private site, with even the best tools rendered ineffective if clients cannot locate them. As we investigated the navigational features of the various credit card issuer sites, we focused on the following issues:
As we continued to use and investigate the navigational structures provided by each firm, we came across the following additional Key Findings: