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Banking and Cards Research
Digging into the Customer Experience: Banking and Credit Cards
Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.
As students head off to college for the first time, many begin to gain financial independence, opening deposit accounts and learning to manage money on their own. In this Bank Monitor report, we look at the products offered to students, specifically student-oriented deposit accounts, as well as at the dedicated student centers and sections providing college-bound students with various information, resources and tools.
In this edition of Bank Monitor Report, we look at the deposit accounts marketed towards students, and the information and resources offered by the firms on their public sites to help students understand their finances. As we investigated what is currently being offered by each firm, we focused on the following issues:
Of the firms covered in this report, seven offer a dedicated Student Banking section promoting educational resources and tools, two of which are easily accessible from the main navigational menu. Only one firm offers a Student Center without also offering student-specific deposit accounts.
Additional key findings include: