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Banking and Cards Research
Digging into the Customer Experience: Banking and Credit Cards
Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.
In addition to offering traditional credit line cards, many card issuers also offer gift cards, which they heavily promote during the holiday season. In this edition of Credit Card Monitor Report, we investigate the credit card firms that are currently promoting in-house gift cards on their sites and examining the fees and features attached to the product.
In this Credit Card Monitor report, we look into gift cards offered by credit card issuers, examining the fees associated and any special features, such as customization options. Gift cards are popular options for gift givers, and, as such, many credit-card issuers are making these pre-existing products more prevalent during the holiday season. As we investigated what is currently being offered by each firm, we focused on the following issues:
Each gift card option examined in this report carries either a purchase fee or shipping fee, with two card issuers charging both fees for gift card purchases. The total per card fees in this report varied from $3.95 to $12.90, depending on the firm and gift card type. All gift card issuers offer delivery to either the purchaser or recipient; however, 60% of these firms impose shipping regulations, requiring gift cards of $100 or more in value be sent to the purchaser.
Additional key findings include: