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Banking and Cards Research
Digging into the Customer Experience: Banking and Credit Cards
Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.
|Credit Card Product Pages|
Online credit card product pages are an important section within the public site as they help market card products and provide detailed card information and promotional offers to prospective clients. In this edition of Credit Card Monitor Report, we investigate credit card product pages and examine the information they provide and the layout credit card firms use to relay details to potential new card holders.
In this Credit Card Monitor Report, we looked into credit card product pages, examining the pages firms are using to promote card products, looking for what essential and secondary information is provided and how each firm’s promotional pages are designed. As we investigated each issuer’s card product pages, we focused on the following issues:
All of the card issuers examined in this report include rate details and rewards information directly on their card product page; however, two of these firms do not offer standard APR details for all of their cards. Additionally, 77% of the firms include additional fee information, such as Balance Transfer fees, within their card template.
Additional key findings include: