Latest Blog Posts
|Join Our Mailing List|
Banking and Cards Research
Digging into the Customer Experience: Banking and Credit Cards
Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.
|Email Marketing: Reaching Customers While Providing Cardmember Control|
With the exception of a noteworthy few firms, we were generally unimpressed with the quality and frequency of the marketing emails reviewed for this report, which covered a four-month monitoring period from July 1st through October 31st. During this time, we received a total of 65 emails from all the Credit Card Monitor firms we track. Of these 11 firms, over half (6 total – including Capital One, Chase, GM Card, Juniper, Providian and U.S. Bank) sent just 4 emails or less over the 4-month time frame, ranging from 1 email per month, to 1 email every other month.
Website Reviews/Company Reviews, Marketing, cross-selling
Segment: Credit Cards