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Banking and Cards Research
Digging into the Customer Experience: Banking and Credit Cards
Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.
|Co-Branded Resort Cards|
Currently offered by five issuers, Resort cards offer a way for users to build rewards points with hotel, cruise and casino resorts they already use (or would like to start using), offering the promise of free nights and other redemption perks. In this edition of Credit Card Monitor Report, we look at the different co-branded resort cards currently available from major issuers, looking at the attributes, APRs and earnings potential for each card. In particular, our report concentrates on the following card and card promotion features:
In terms of traditional card features, each card we examined offers an APR between 10.24% and 15.24%, and only seven of the cards carry and annual fee that is waived for the first 12 months on many of the products. Introductory purchase APRs are currently being offered on only 22% of card options, though 50% offer such a perk for balance transfers. In our analysis, we came across the following additional Key Findings: