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Banking and Cards Research
Digging into the Customer Experience: Banking and Credit Cards
Corporate Insight’s Bank Monitor, Credit Card Monitor and Small Business Card Monitor provide ongoing coverage of the products, websites and overall customer experience offered by the nation’s leading banks and card issuers. Our value-added banking and credit card research digs deeply to evaluate the retail and small business customer experience.
|Card Selection Tools|
In this edition of Credit Card Monitor Report, we delve into the comparison and selection tools offered by each card issuer, searching for tools that offer the best help to prospects in their search for a new card product. We concentrated on the following issues:
With 71% of firms, most provide a two-tiered process with their comparison tables, first filtering their full card selection by attribute or category, and then asking users to further narrow results by clicking checkboxes indicating features they would like in a card. The final comparison charts include between three and 10 cards depending on the firm, and allow users to compare and contrast potential card selections. Other key findings include:
Online tools, calculators, etc.