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Corporate Insight conducted an online survey of 1,000 bank customers to understand the relative importance of online banking features, mobile banking behaviors and the overall customer experience. All respondents were required to have a bank account that they had logged into at least once within the month prior to completing the survey. We tabulated the data for 13 demographic segments focusing on a variety of customer types.
The Bank Customer Survey Report summarizes the key findings from that survey. The report includes an executive summary examining the preferences of the total survey sample and detailed findings focused on six major themes:
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Bank Customer Demographics
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Banking Website Attributes
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Customer Satisfaction
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Customer Service
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Major Banks
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Mobile Customers
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While most major financial institutions have finally embraced social media, the effectiveness of these efforts varies widely. Some firms still haven’t found their voice, while others are clearly succeeding in extending their brand via these new channels. To help firms understand the relative strengths of their social offerings, and to learn from the industry’s major success stories, Corporate Insight is proud to announce the release of our latest study on the subject – Social Media Leaders.
Social Media Leaders uses a proprietary formula to rank the social media efforts of nearly 100 financial services firms that Corporate Insight tracks through our Monitor services, including:
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Annuity issuers
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Asset management firms
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Banks
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Brokerages
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Credit card issuers
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Insurance companies
A broad range of social properties are reviewed in the report including:
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Facebook pages
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Twitter pages
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Online communities
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Blog
To learn more about the report, please download our free 13-page Social Media Leaders Report Preview featuring a series of detailed excerpts and key findings from the report.
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Earlier this year, Corporate Insight conducted an online survey of 1,000 investors in conjunction with Research Now. The purpose was to understand the relative importance of dozens of brokerage website features. All respondents were required to have a brokerage account that they had logged into at least once within the month prior to completing the survey. We tabulated the data for 19 demographic segments focusing on a variety of investor types, trading activity and more.
The Investor Survey Report summarizes the key findings from that survey. The report includes an executive summary examining the preferences of the total survey sample and an in-depth analysis of five key demographic groups:
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Self-Directed vs. Advised Investors
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Mobile & Social Media Users
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Active and Very Active Traders
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Investor Income & Asset Levels
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Investor Age Distribution
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Corporate Insight is proud to announce the release of the most comprehensive mobile finance study to date – Money on the Move: Mobile Finance Review 2011. This 275-page study offers in-depth reviews of the mobile platforms provided by over 40 leading brokerages, banks, credit card issuers and asset management firms, complete with screenshots. To order your firm’s copy of the study, please contact Bob Burlin at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or by phone at 212-832-2002 x115.
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