Corporate Insight is pleased to announce the publication of our study on social media, To “Friend” Is the Trend: Social Media & Financial Services Today. An update to our 2008 study on the topic, this nearly 300 page report reviews the social media tactics used by over 70 brokerage firms, banks, credit card issuers, annuity issuers and mutual fund companies that Corporate Insight tracks for its Monitor services. Our comprehensive analysis highlights industry trends and best practices in online communities, blogs and popular third-party social networks like Facebook, Twitter and LinkedIn. We also provide recommendations to help financial institutions succeed in this space, as well as cope with the compliance challenge and measure the effectiveness of their social media efforts.
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For over 15 years, Corporate Insight has tracked the retail financial services industry, evaluating the customer experience firsthand. In that time, we’ve seen firms add a dizzying array of products and services, while developing cutting-edge websites to serve clients. These changes have mostly been for the better, but the industry hasn’t always done a good job teaching consumers how to take advantage of the resources available to them. Fortunately, this is changing.
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