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Breaking New Ground

Corporate Insight’s special studies are syndicated research works on key issues in financial services. Conceived and written by our consulting team, these large-scale reports typically break new ground. A great example: “Social Media: Trends and Tactics in the Financial Services Industry” was the first comprehensive analysis of how companies across the spectrum of financial services use social media.

Social Media Leaders Report Now Available PDF Print E-mail
While most major financial institutions have finally embraced social media, the effectiveness of these efforts varies widely. Some firms still haven’t found their voice, while others are clearly succeeding in extending their brand via these new channels. To help firms understand the relative strengths of their social offerings, and to learn from the industry’s major success stories, Corporate Insight is proud to announce the release of our latest study on the subject – Social Media Leaders.

Social Media Leaders uses a proprietary formula to rank the social media efforts of nearly 100 financial services firms that Corporate Insight tracks through our Monitor services, including:
  • Annuity issuers
  • Asset management firms
  • Banks
  • Brokerages
  • Credit card issuers
  • Insurance companies
A broad range of social properties are reviewed in the report including:
  • Facebook pages
  • Twitter pages
  • Online communities
  • Blog
To learn more about the report, please download our free 13-page Social Media Leaders Report Preview featuring a series of detailed excerpts and key findings from the report.

Rating Methodology

Firms were scored based on three key criteria: activity, engagement and commitment level. Effectiveness scores were given for each individual property and social media channel, and an overall score was given for each firm's social media efforts as a whole.
 
With these ratings compiled, the report highlights those firms that earned the highest rating within their industry segment (e.g., credit card issuers). We also reviewed the best performers by property type (e.g., blogs) and social network (e.g., Twitter). In-depth reviews are provided for each of these leaders, analyzing the features that set their social media efforts above the competition. By benchmarking firms to each other and reviewing the industry’s best practices, this report should provide a clear view of the competitive landscape in the social space and deliver a wealth of ideas to financial services firms that want to improve their social media efforts.

 

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