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Breaking New Ground

Corporate Insight’s special studies are syndicated research works on key issues in financial services. Conceived and written by our consulting team, these large-scale reports typically break new ground. A great example: “Social Media: Trends and Tactics in the Financial Services Industry” was the first comprehensive analysis of how companies across the spectrum of financial services use social media.

Bank Customer Survey Report Now Available PDF Print E-mail

Corporate Insight conducted an online survey of 1,000 bank customers to understand the relative importance of online banking features, mobile banking behaviors and the overall customer experience. All respondents were required to have a bank account that they had logged into at least once within the month prior to completing the survey. We tabulated the data for 13 demographic segments focusing on a variety of customer types.
 
The Bank Customer Survey Report summarizes the key findings from that survey. The report includes an executive summary examining the preferences of the total survey sample and detailed findings focused on six major themes:

  • Bank Customer Demographics
  • Banking Website Attributes
  • Customer Satisfaction
  • Customer Service
  • Major Banks
  • Mobile Customers

Firms that purchase a Bank Website Audit will receive the Bank Customer Survey Report free of charge. Click below to download our Bank Customer Survey Report Preview which features a few excerpts from the report:

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In addition to the Bank Customer Survey Report, we provide report purchasers with two other deliverables:
  • Full Investor Survey Data – complete survey results in Excel featuring data tabulated across 13 demographic segments including:
  • Age
  • Gender
  • Mobile Users
  • Social Media Users
  • Online Bill Payers
  • Household Income
  • Liquid Household Assets
  • Branch Users
  • Region
  • Bank Site Rating
  • Primary Bank
  • Card Holders at Primary Bank
  • Net Promoters (individuals likely to promote their firm)
  • Bank Customer Survey Report Webinar – free invitation to all employees at purchasing firms to attend a one-hour webinar in late July where we will present the major findings from the survey and answer questions from participants.