In just a few weeks, Corporate Insight will publish a new research report, Social Media: Trends and Tactics in the Financial Services Industry.

This study will provide the industry's first comprehensive review of the way social media is being used by financial services firms. We'll look at what's working and what's not, and who's leading the industry. While the report will touch on broader trends and developments in social media, our focus will remain predominantly on what's taking place in financial services.

We know from our research that this movement is starting to take hold across banks, brokerage, mutual fund, insurance and credit card firms. We recently conducted a survey of our clients and learned that 83% of the responding firms are planning initiatives around social media. Further, 78% of respondents indicate that blogs are the social media feature they are most seriously considering. Overall, almost 90% of respondents see social media as an important component of their firm's marketing strategy.

If you haven't taken our social media survey yet, please click here to share your views. Your response will be anonymous, and will help us to identify high level efforts and timelines for social media in financial services.

The cost of this special research report is $12,000. However, if you reserve your firm's copy prior to October 1, 2008, you will receive a $2,000 discount.

For additional information or to order your firm's copy of Social Media: Trends and Tactics in the Financial Services Industry, please contact Jaclyn Silverberg at 212-832-2002 x127 or via email at jsilverberg@corporateinsight.com.